The halo effect is a cognitive bias where our overall impression of a person or product influences how we perceive their specific qualities. For example, if we have a positive overall impression of a person, we are more likely to view their individual qualities, such as intelligence or kindness, in a positive light as well. In business, the halo effect can lead to decisions that are not based on objective facts, but rather on our overall impression of a product or person.

Here are five examples of the halo effect in business:

1. A company's reputation for high-quality products may lead customers to believe that all of the company's products are of high quality, even if they have not tried them all.
2. A job candidate who is well-dressed and articulate may be viewed as more qualified for the job, even if their skills and experience do not necessarily match the requirements of the position.
3. A brand that is associated with luxury may be perceived as having higher-quality products, even if they are not objectively better than competitors' products.
4. A CEO who is charismatic and personable may be seen as a more effective leader, even if their leadership skills have not been proven.
5. A product that is highly-rated by a trusted source, such as a consumer review website, may be perceived as better than similar products, even if they have not been directly compared.

To overcome the halo effect, it is important to base decisions on objective criteria and evidence, rather than relying solely on overall impressions.

Here are three strategies to help overcome the halo effect in business:

1. Use standardized evaluation criteria to assess products, employees, and other factors, rather than relying on subjective impressions.
2. Seek out multiple sources of information and diverse perspectives, rather than relying on a single source.
3. Take the time to carefully consider all of the relevant information and factors, rather than making decisions quickly based on first impressions.