Tell a stakeholder story. Look at the strategy through stakeholders’ eyes. Identify the stakeholders in your story and tell their story. If you are an airline wanting to improve customer service, you might tell a story from the perspective of those using your airline and demonstrate what they really think about the sorely lacking service today. Tell a product story. Tell the story from the point of view of a customer/product. Put your customer or product in the center of the picture and talk to what you need to do as a company for your customer to be happy or your product to be successful. Tell a process story. Use a process view of the enterprise to highlight the vision. Identify the top five to seven core business processes that when optimized, will help achieve success. Identify the capabilities required by the process for that success to be delivered.